Five Popular Ways to Write A Losing Proposal
There are lots of ways to write a really great, but losing, proposal. Some companies are better at it than others, but I’d bet that all have found ways to lose that “sure thing” at least once in their history.
The five proposal “tactics” here as sure-fire ways to invite trouble. No matter how experienced you may be, it never hurts to ask yourself whether your proposal teams are at least a little guilty of these five popular ways to write a losing proposal.