Why Should the Customer Select You?
What is wrong with the following list of reasons why the customer should select you in a proposal?
What is wrong with the following list of reasons why the customer should select you in a proposal?
This article is the first in a series offering solutions to the "unsolvable" problems of proposal development.
The nature of the problem. Everyone has an opinion. And the more that is at stake, the more they stick to their opinion.
This article is adapted from my part of a three-person Roundtable, given at the APMP – National Capital Area Chapter, September 17, 2008.
Recently, a small business asked us to provide a quick definition of business development. Our answer is shown below:
Depending on the type of work and how the RFP defines the requirements, you may need to conceptualize your approach as well as your content. This is typically true of proposals to provide solutions or to perform research.
Imagine that you have a full time job as a professional person in the federal government. And someone dumps 30 proposals in four large boxes in your office and says: "Remember the boss put you on the evaluation committee for the big XYZ project? We need evaluation results by next Monday."
People often hold "lessons learned" meetings after a proposal submission. In my experience, the most positive thing that comes from these is providing people a chance to vent and clear the air.
Orals presentations are becoming much more important in the selection process for the ever competitive Federal marketplace. To better educate and equip our friends and customers, OCI will be holding a presentation on "Benefits of an Effective Orals Strategy" February 7, 2008 at the Center for Innovative Technology (CIT) in Herndon, VA. This will be given by orals coach extraordinaire Mark Sincevich who is the author is the recent book, "The Leadership Lens."
Program Overview
In a past life, I wrote proposal software. We had tons of leads, performed dozens of demonstrations, and even had some potential customers salivating. But ultimately I had to find another way to make a living.
This article discusses the important considerations facing organizations when building – or re-building – a Proposal Development Capability.