During my career, I have evaluated, reviewed, edited, or written over 20,000 resumes, mostly for technology personnel. This experience was obtained in staffing and preparing personnel sections for Government proposals.
During the days when I had time to actively assist in proposal writing, I was often elected to prepare the management plan. During the past 30 years, I have probably prepared at least 150. I will never forget the first management plans I wrote.
When I first heard this, I felt that he was just spouting an arcane cliché that had no real meaning. After all, I was the English major and he was the engineer. I knew about the use of repetition to add emphasis, but favored a more moderate use of the technique. The engineer was adamant, "We're gonna tell 'em three times! If we don't tell 'em three times, they ain't gonna get it!"